The origins of business lie in the evolution of human beings. They pre-date money and technology by thousands of years. This is why the relationship between our expectations and experience will ultimately always drive our choices and decisions. This is also why The Good Will Profit Chain uses the latest understanding of human nature, motivation theory and the neuroscience of leadership to help you:
- Put people and fulfillment of their expectations right back at the centre of how you do business and, as a result
- Enjoy seeing your business perform to levels that you have never previously dared to expect.